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11:34

GSI Commerce does coop e-mail marketing for its clients

From Internet Retailer

"In a bid to help its individual retailer clients compete with large cross-category online marketplaces for a prime piece of the holiday shopping pie, GSI Commerce Inc. rounded up more than 30 of the retailers on its e-commerce platform for a co-operative e-mail marketing program.

Discounts and deals in GSI’s “World’s Greatest Friends & Family program," which started Sunday December 13 and ran through December 14, were promoted by each retailer to its customers via e-mail. The e-mails directed recipients to a special landing page on the retailer’s site that showed offers from all of the participating retailers. The offers also were posted at www.greatestgifts.com."

Don't be the product, buy the product!

Schweinderl