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10:56

E-commerce innovations: extreme retailing

Are you ready for "Extreme Retailing" ?
E-commerce has evolved more in the last 12 months than in the last 12 years, with a combination of entertainment, game mechanics, and innovative shopping models.

According to Megan Conniff from the US National Retail Federation's big blog, here are 3 ongoing trends:

1. Deals and discounts (retailmenot.com)
2. Urgency retailing (woot.com)
3. Private shopping clubs (venteprivee.com and its hundreds of copycats worldwide)

And here are 5 upcoming trends:

1. Local discovery & promotion (groupon.com)
2. Mobile empowerment
3. Community and crowdsourcing (myfab.com)
4. Mass customization
5. Game Mechanics/entertainment commerce (swoopo.com)

I so agree with Megan (and with Jochen and Jason from Exciting Commerce, a recommended read by the way...)!

Bonus: here's a video of Joshua Goldman's presentation at the Retail Innovation & Marketing Conference, explaining swoopo.com's killer commerce model:

Don't be the product, buy the product!

Schweinderl