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Google incorporates ratings and reviews from e-retailers in search results

Via Internet Retailer:

Ratings and reviews vendor Bazaarvoice is tying in with Google, enabling its 800 customers to display ratings and reviews from their websites in Google search results.

This enables Google to bring search even closer to the act of purchase for the users...
And it will probably increase the conversion rate of retailers using Bazaarvoice, as shoppers coming from a product-specific review in Google's search results will be even more qualified.

(This new Bazaarvoice feature is free and optional.)

Don't be the product, buy the product!